About J‑Uza

Building trusted commerce across markets.

J‑Uza is a marketplace connecting customers with trusted products, sustainable solutions and J-Uza-reviewed providers across markets.

We are building an ecosystem where businesses can sell, customers can discover better solutions, and sustainability information helps people make more informed purchasing decisions.

Our purpose

In Swahili, uza means to sell — and selling has always been about more than a transaction. It is about relationship, trust and community. Our purpose is to make trade work that way across markets: credible, transparent and accessible.

Why J‑Uza exists

Commerce is global. Trust, access and sustainability information are still fragmented.

J‑Uza brings products, solution providers, sustainability tools, education and marketplace infrastructure into one ecosystem designed to make trusted commerce easier to access. Our approach combines:

How we build trust

Providers are reviewed before they sell on J‑Uza. Business review and sustainability review are separate: an approved provider is not automatically presented as environmentally reviewed. Sustainability claims go through a documented Green Credentials review process, and where applicable our methodology aligns with recognised sustainability frameworks.

References to frameworks describe approaches we use or align with — they do not imply that J‑Uza or any product is endorsed, accredited or certified by those organisations.

Read our Green Credentials Review Policy

Where we're going

We are early, and honest about it. We are onboarding J-Uza-reviewed providers deliberately — not thousands of sellers, but the right ones — starting in East Africa and expanding market by market.

We are building a marketplace where what you sell, and how you sell it, both matter.

Founder
Chepkoech Kerich
Founder & CEO

Chepkoech Kerich founded J‑Uza with the aim of building a trusted marketplace connecting commerce, sustainability and practical business education. Her professional background spans technology, operations, energy, intergovernmental programmes and sustainability. She also participates in international professional networks focused on environmental law, conservation education and communication. These are individual professional memberships and do not imply endorsement of J‑Uza by any organisation.

J‑Uza is a marketplace and business ecosystem developed and operated by App Town Technologies Ltd.